We are Brewery Consultants for Beer Importers worldwide!
We support our clients finding the best-suited German brewery for their specific needs!
Germany is renowned for its beer culture and has a long history of brewing some of the world’s best beers. Many German breweries have been producing high-quality beer for hundreds of years and have developed a loyal following both domestically and internationally.
The German beer market is highly competitive, with over 1,500 breweries operating across the country. These breweries produce a wide range of beer styles, from classic German lagers and pilsners to more experimental and innovative beers.
Request our consulting services to chose the right brewery for your export venture.
Many German breweries also export their beers to other countries, with some of the most popular styles being exported including Hefeweizen, Pils, Oktoberfest/Märzen, and Bock. These beers are often highly sought after due to their quality and the traditional brewing methods used to produce them.
The choice of the right brewery for your projects is crucial, and mostly depends on order volume, batch size, beer style and packaging options.
In recent years, there has been an increase in the number of craft breweries operating in Germany, which has led to a greater diversity of beer styles being produced. Craft breweries often experiment with different ingredients and brewing techniques to create unique and innovative beers. We provide access to different tried and trusted breweries.
Brewing in Germany and exporting to the world
Overall, Germany’s long brewing tradition and reputation for producing high-quality beer has made it a major player in the global beer market. With a wide range of breweries producing a variety of beer styles, Germany continues to be a top destination for beer lovers and a major exporter of beer to the rest of the world. Many of the hops used in the brewing process are produced and sourced locally in Hallertau/Germany.
Which Services do we offer?
When supporting international beer importers around the globe, with over four decades of experience we offer a range of services to help our customers navigate the German beer market and identify the best breweries and beers to import. Some of the most relevant services include:
Focussing on sourcing and procurement, how will we as a consultant help importers worldwide?
- Market analysis: We enrich your detailed analysis of the German beer market, including market trends, consumer preferences, and competitor analysis. This information can help international beer importers understand the market and identify opportunities for growth.
- Supplier identification and beer selection: We help international beer importers identify the best breweries and beers to import based on their specific needs and preferences. This means, we identify and connect with reliable suppliers in Germany who can provide high-quality beer at competitive prices.We provide advice on the different beer styles, brewing methods, and quality standards to ensure that the imported beers meet the expectations of the target market. Leveraging on our local knowledge and network we identify suppliers that meet the specific needs and requirements of our many different clients.
- Negotiation and contracts: We assist importers in negotiating favourable terms with suppliers and drafting contracts that protect your interests locally and internationally. This will ensure that all contractual terms and conditions are clearly defined and understood by both parties.
- Quality control and assurance: With access to the most renowned laboratories, we support international beer importers ensure that the beers they import meet the required quality standards. This involves conducting quality tests, checking authenticity, evaluating the brewing process, alcohol contents and providing guidance on packaging and storage.
- Logistics and distribution: We offer advice to international beer importers regarding logistics and distribution by providing a set of shipping providers, third-party experts, customs clearance, lawyers and local regulations. We identify local service providers, freight companies and wholesalers to ensure that the imported beers reach your target market. We dispose of experience in arranging for transport, navigating customs clearance and documentation requirements.
- Marketing and promotion: We provide guidance on marketing and promotion strategies to help you build your brand, raise brand awareness and increase sales. This may involve developing your own German themed brand, marketing campaigns, creating product packaging and labelling, and organising events, online content and (video-) tastings.
- Cost optimization: With our excellent understanding of the supplier landscape we optimise your sourcing and procurement processes to reduce costs and improve efficiency. We provide advice on volume and sourcing strategies, on pricing for product & packaging, and supply chain management to help our clients maximise their profitability.
Overall, we provide valuable expertise and support to international beer importers in sourcing and procurement of beer from Germany. By leveraging our deep knowledge of the market and the local brewing industry, we help you find reliable suppliers, negotiate favourable terms, ensure product quality, and optimise your sourcing processes to make informed decisions and achieve your business goals.